![]() Due to the, Electronic Arts had a poorer than expected 2008 holiday season, moving it in February 2009 to cut approximately 1100 jobs, which it said represented about 11% of its workforce. Those businesses remain growth priorities for EA and deserve strong support in a group that will compliment their objectives.' This statement comes a week after EA announced it was laying off 6% about 600 of their staff positions and had a US$310 million net loss for the quarter. In the days and weeks ahead, we will make further announcements on the reporting structure for the other businesses in the Casual Label including EA Mobile, Pogo, Media Sales and Online Casual Initiatives. We are merging our Casual Studios, Hasbro partnership, and Casual marketing organization with The Sims Label to be a new Sims and Casual Label, where there is a deep compatibility in the product design, marketing and demographics. With the retirement and departure of Kathy Vrabeck, EA is reorganizing to integrate casual games-development and marketing-into other divisions of our business. She is a seasoned technology and media executive with 25+ years of leadership across. ![]() ![]() Laura Miele is EVP and Chief Operating Officer of Electronic Arts, where she is responsible for developing EA’s company strategy and leads the day-to-day operations of more than 14,000 global employees. EA made this statement about the merger: 'We've learned a lot about casual entertainment in the past two years, and found that casual gaming defies a single genre and demographic. Electronic Arts, EVP & Chief Operating Officer.
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